Improving Your Google Rankings

There are several ways in which webmasters measure the popularity of their site. While some depend mostly on website statistics, others give more weight to the Google Page Ranking system. Google ranks the popularity of a website based on the quantity and quality of links that lead to it. For example, if several popular websites link to you, this increases your page rank considerably compared to links from the same number of sites with less popularity. When someone enters some keywords in Google’s search engine, the keywords used, along with the page rank algorithm determines the pages that appear as the search results. The order in which these search results appear also depend on the page rank algorithm.

Webmasters who have been doing well in terms of search engine promotion have several tips on how you can improve your Google page rank. Because of the way the page rank algorithm is set up, it follows that the more links you have to your website, the higher your page rank will be. Take note that links from sites with a higher page rank than yours matter more than links from smaller sites. One of the aspects of your site that Google gives a lot of importance to is your page title. If you let your HTML editor write this title for you automatically, you may have “Untitled Document” as your title. Change this to something that contains your most important keywords. If your website’s main focus is to sell tennis rackets, you may have “Example.com – the best tennis rackets made affordable”. This means that when someone types in “best tennis rackets” or “affordable tennis rackets” in Google search, they are likely to find your site.

Most webmasters who wish to improve their Google page rank often advertise looking for quality content. Google is possibly the search engine that gives the most emphasis on keyword density on your website content. This means that given the above example of a tennis racket website, you may want to have the words “tennis racket” repeated several times in your website’s text. Google gives importance to keyword density in order to produce search results with the most relevance.

There are other small changes you can make to improve your website’s Google ranking. It is popular belief that the ALT tags on your graphics are also indexed by Google. Most webmasters don’t place any ALT tags on their images, and now would be the perfect time to take advantage of that. Unlike some search engines, Google ignores your META tags. However, since several search engines still consider META tags, optimizing them will still help your website’s overall search engine popularity.

Keep in mind that although these tips may work, abusing them may lead to having your website banned by Google. It helps to check with other webmasters whether the changes you make are approved by Google or considered spamming.

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